Valuation Basics: What Buyers Pay For
Understanding multiples and SDE.
ReadFrom First Question to Final Payment: We're With You Through the Exiting Journey.
We help online business owners navigate the full exit process, from readiness to close and provide M&A advisory services
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01 / WHAT WE DO
Standardizing the Exit
We remove friction by standardizing the deal process for both sellers and buyers.
Seller Intake + Qualification
We assess your metrics, timeline, and goals to ensure your business is actually ready to go to market.
Buyer-Ready Deal Packaging
We create a standardized prospectus detailing financials, operations, and early risk disclosures.
Coming Soon
Exit Readiness Sprint
Not ready yet? We offer targeted advisory to clean up financials and operations before you list.
02 / PROCESS
How It Works
- 1
Assess
Take your free Exit Readiness Score.
- 2
Prepare
We guide you to boost value in the areas buyers care about most for your industry.
- 3
Go to Market
We prepare your prospectus and bring it to our buyer network, including strategic buyers.
- 4
Negotiate & Close
We manage due diligence, negotiation, and closing.
- 5
Get Paid
We help you through earn-outs, seller financing, or deferred payments until everything's fully collected.
Meet Michael
22 years in M&A: 200+ businesses acquired, 100+ sold, hundreds advised on. I built Exiting.com because too many owners get lost between brokers, marketplaces, and bad advice, and leave serious money on the table.
Keynote speaker on buying and selling businesses at multiple industry events.
Listen to the Podcast: Buying Online Businesses03 / FIT CRITERIA
Who we represent.
We work with online businesses across all sizes and industries, with full M&A advisory services focused on $1M–$25M EBITDA. If you're earlier-stage or smaller, we'll route you to the right advisory path, and can assist with growth strategy.
Online Business Models
SaaS, eCommerce, Content, Agencies, and other online businesses.
Deal Size & EBITDA
$1M–$25M EBITDA
Organized Financials
Basic access to P&L, accounting software, and primary KPIs.
Real Intent
Planning to exit within 0–24 months.
Confidential Seller Intake
Quick application. We'll review and reply within 1-2 business days.
Start Your Application100% confidential. Takes ~1–2 minutes.
Your Business Stays Private
Structural Confidentiality
- Your business is never listed or shared publicly without your explicit consent.
- Buyers and potential parties sign an NDA before receiving any details.
- Your identity stays anonymized until you choose to reveal it.
- Your data is never sold or shared with third parties.
Encrypted intake · NDA-first buyer flow · No public listings
Not sure if you're ready to sell?
Take the Exit Readiness Score. Get a quick snapshot of readiness, top risk flags, and actionable next steps before you go to market.
Get Exit Readiness ScoreTakes ~3–5 minutes. Confidential.
04 / BUYER NETWORK
For Buyers: Get Buyer-Ready Opportunities
Join the buyer list and tell us what you're looking for. You'll only receive curated, cleanly packaged deals when available. No spam.
Join the Buyer ListFrom the Podcast
Real conversations with operators, buyers, and founders who've been through the process.
MATT BARRIE
How Freelancer.com's Matt Barrie Built a $1B Company Through Acquisitions
Watch on YouTube
Confidential Process · Standard Deal Package · Early Risk Disclosure · Professional Workflows
M&A Fundamentals Guide
A foundational breakdown of valuations, add-backs, and how buyers look at risk.
Browse ResourcesCommon Questions
Are you a broker or an advisor?
We act as both, matching the right approach to your situation.
How do you get paid?
On a successful close. We walk you through the structure on the intro call.
Is my information kept confidential?
Always. Your business is never listed, buyers sign an NDA, and your identity stays anonymized until you choose to reveal it.
What does the Exit Readiness Score measure?
It scores your financials, operations, and market positioning on the dimensions buyers underwrite against.
What size businesses do you work with?
$1M–$25M EBITDA across SaaS, eCommerce, Content, and Agencies. Smaller or earlier-stage deals get routed to a partner firm.
Do I have to sell if I take the assessment?
No. The score is free, confidential, and non-binding.
How long does an exit typically take?
Six to twelve months from intake to close for most online businesses in our range.
What happens after I book a call?
We send a short prep doc, run a 30-minute fit check, and either match you to a sprint, a sale process, or hand you off to a partner.
Will my employees find out I'm selling?
Only if you tell them. Confidentiality is structural — your team isn't looped in until you're ready.
What if a deal falls through, do I owe anything?
No. Our fee is success-based, contingent on close.
What makes a business hard to sell?
Single-customer concentration, unrecorded revenue, owner dependency, and unnormalized financials — all of which we can fix pre-list.